Privacy Policy
Last updated: 29 September 2026
At Doggy Dentals, we take your privacy seriously and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, purchase products from our online shop, enquire about our services or book a dog teeth-cleaning appointment.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Trading name: Doggy Dentals
Registered company: Pawfection Pet Care Limited
Company registration number: 10939623
Website: www.doggydentals.co.uk
Registered business address: [Insert registered business address]
Privacy contact email: [Insert business email address]
Pawfection Pet Care Limited, trading as Doggy Dentals, is responsible for the personal information described in this policy.
If you have questions about how we handle your information, please contact us using the details above.
2. Information We Collect
We may collect the following information when you interact with our website or services.
Personal and contact details
Your name.
Email address.
Telephone number.
Billing and delivery addresses.
Order information
Products purchased.
Order history.
Payment status and transaction references.
Delivery and tracking information.
Returns and refund details.
Appointment information
Your name and contact details.
Your location or postcode.
Your dog’s name, breed and age.
Information you provide about your dog’s dental condition, behaviour or suitability for treatment.
Appointment dates and previous treatment records.
Website information
When you visit our website, certain technical information may be collected, including your IP address, browser type, device information and how you interact with our website.
This information may be collected through cookies, analytics tools and our website hosting platform.
Communications
We may retain correspondence when you contact us by email, telephone, website enquiry form or other communication channels.
3. How We Use Your Information
We use personal information for the following purposes:
To process and fulfil online orders.
To arrange delivery of purchased products.
To communicate order confirmations and dispatch information.
To handle returns, refunds and customer-service enquiries.
To arrange and manage dog teeth-cleaning appointments.
To maintain appropriate records of services provided.
To respond to questions about our products and services.
To maintain the security and functionality of our website.
To understand how visitors use our website and improve our services.
To comply with legal, accounting and tax obligations.
To send marketing communications where permitted by law.
We only collect information that is reasonably necessary for these purposes.
4. Our Legal Basis for Processing Information
Under UK data protection law, we must have a lawful basis for processing personal information.
We generally rely on the following:
Contractual necessity
We use your information where necessary to fulfil an order, arrange delivery, manage a booking or provide a service you have requested.
Legal obligations
We retain certain records to comply with applicable accounting, tax and other legal requirements.
Legitimate interests
We may process information where reasonably necessary to operate our business, respond to customer enquiries, maintain appropriate service records, prevent fraud and improve our services.
Where we rely on legitimate interests, we consider the impact on your privacy and your rights.
Consent
Where consent is required, such as for certain marketing communications or non-essential cookies, we will ask for your permission.
You may withdraw your consent at any time.
5. Online Orders and Payments
When you place an order through Doggy Dentals, we collect the information necessary to process your purchase.
Our website is operated using Create.net, which provides website and ecommerce functionality.
Payments are processed through the payment providers enabled at checkout.
We do not need to receive or store your full payment-card details to fulfil your order. Card information is handled by the relevant payment provider in accordance with its own security and privacy arrangements.
We may retain payment references, order totals and transaction records for accounting, customer-service and legal purposes.
6. Delivery Information
Where you purchase physical products, we share the information necessary to deliver your order with our delivery provider.
We normally use Royal Mail Tracked 24 for UK orders.
Information shared may include:
Your name.
Delivery address.
Contact details where necessary.
Parcel and tracking information.
This information is used to fulfil your order and manage delivery enquiries.
7. Dog Teeth-Cleaning Appointments
If you book a dog teeth-cleaning appointment, we collect information needed to arrange and provide the service.
This may include your contact details, appointment location, your dog’s details and relevant information about your dog’s oral health or behaviour.
We use this information to:
Arrange your appointment.
Assess whether the requested service may be suitable.
Maintain appropriate treatment records.
Provide relevant aftercare information.
Contact you regarding future appointments or treatment-related matters.
Information about your dog’s health is used for the purposes of providing an appropriate animal-care service.
Where necessary, we may recommend that you seek advice from a veterinary professional.
We do not routinely share your personal information with veterinary practices without an appropriate lawful basis.
8. Marketing Communications
We may occasionally contact customers with information about Doggy Dentals products, services, appointment availability or special offers where permitted by law.
Where consent is required, we will obtain it before sending marketing communications.
Where applicable law permits marketing to existing customers without separate consent, we will provide a clear opportunity to opt out.
You can ask us to stop sending marketing communications at any time by contacting us or using an unsubscribe option where one is provided.
We will not sell your personal information to third-party marketing companies.
9. Cookies and Website Analytics
Our website may use cookies and similar technologies to support its operation and improve the visitor experience.
These may include:
Essential cookies
These are necessary for functions such as shopping baskets, checkout, security and website operation.
Analytics cookies
Where enabled, analytics tools such as Google Analytics may help us understand website traffic, popular pages and how visitors interact with our website.
Marketing cookies
Where used, marketing cookies may help measure advertising performance or support relevant advertising.
We will seek consent for cookies where required by applicable law.
You can manage your cookie preferences through the controls made available on our website and through your browser settings.
Some essential cookies are necessary for the website and online shop to function correctly.
10. Who We Share Your Information With
We may share personal information with trusted service providers where necessary to operate our business.
These may include:
Create.net, our website and ecommerce platform.
Payment-processing providers.
Royal Mail and other relevant delivery services.
Website hosting and technical-support providers.
Analytics providers where enabled.
Accountants or professional advisers where necessary.
IT and business administration service providers.
We may also disclose information where required by law or a lawful request from a competent authority.
We do not sell customer personal information.
11. International Data Transfers
Some of the service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure an appropriate lawful transfer mechanism or safeguard applies where required under UK data protection law.
You can contact us for further information about relevant international transfers and safeguards.
12. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Our retention periods depend on the type of information and the relevant legal requirements.
For example:
Order and accounting records: Retained for the period required by applicable tax and accounting laws.
Appointment records: Retained for the period reasonably necessary for service history, customer care and relevant legal requirements.
Customer enquiries: Retained while needed to respond to the enquiry and manage any relevant follow-up.
Marketing information: Retained until you unsubscribe, withdraw consent where applicable, or the information is no longer required.
Website analytics: Retained according to the settings and retention periods applied to the relevant analytics service.
When information is no longer required, we will securely delete or anonymise it where appropriate.
13. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
These measures may include secure website connections, password-protected business accounts, restricted access to customer information and the use of reputable service providers.
Although we take reasonable precautions, no method of electronic storage or transmission can be guaranteed completely secure.
14. Your Data Protection Rights
Under UK data protection law, you may have the following rights, depending on the circumstances:
Right of access: To request a copy of personal information we hold about you.
Right to rectification: To request correction of inaccurate information.
Right to erasure: To request deletion of personal information in certain circumstances.
Right to restriction: To request that we restrict certain processing activities.
Right to data portability: To receive certain information in a portable format.
Right to object: To object to certain processing activities, including processing based on legitimate interests.
Right to withdraw consent: To withdraw consent where we rely on it.
You also have the right to object to the use of your personal information for direct marketing at any time.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, please contact us using the details in Section 1.
We will respond within the timescales required by applicable data protection law.
15. Children’s Privacy
Our website and online shop are intended for adults purchasing products or booking animal-care services.
We do not knowingly collect personal information directly from children for marketing purposes.
If you believe a child has provided personal information to us inappropriately, please contact us.
16. Links to Other Websites
Our website may contain links to third-party websites, including product manufacturers, payment providers and social-media platforms.
We are not responsible for the privacy practices of websites operated by other organisations.
We recommend reviewing their privacy policies before providing personal information.
17. Complaints
If you have concerns about how Doggy Dentals handles your personal information, please contact us first so we can investigate.
You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
You can contact the ICO if you believe your personal information has not been handled in accordance with data protection law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.
The latest version will be published on this page with an updated revision date.
19. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact:
Doggy Dentals
Trading as part of Pawfection Pet Care Limited
Company registration number: 10939623
Website: www.doggydentals.co.uk
Email: Info@Doggydentals.co.uk
Address: Community House, Badger St, Busy, BL9 6AD